food&drink towers : business
food&drink towers’ special touch…
food&drink towers offers an entry level PR service tailor-made to the needs of small but perfectly formed food&drink companies. We’ve also got a soft spot for start-ups looking for their slice of the media pie.
Our service is ideal for those of you who are too busy doing their day job to even begin to think about PR – we can take the task off your to do list. We understand that PR costs may not be in this year’s budget, but they’re essential. PR will attract media attention, and most importantly, help introduce new customers to your business. At f&dt you can cherry-pick the PR services most relevant to you (which won’t put the frighteners on your accountant). Or, you can opt for one of our two special packages: Spotlight and Splash.
Perhaps you simply want a press release to accompany the launch of a new product, or you’d like to organise a targeted campaign at the leading trade publications? Tell us what you want and we’ll see what we can do.
Cherry-pick one or more of the following PR services:
- Press release plus free distribution via food&drink towers to relevant journalists. From £65…
- Press pack to send to journalists detailing your company’s best bits and vital statistics (plus it’ll look good on your website). From £75…
- Website copywriting: we can tweak existing copy to better suit your target audience or write new copy from scratch (prices available per page). From £80 per page…
- Photography: we don’t stipulate a minimum or maximum number of images. Perfect for packaging, sprucing up the website or including in marketing literature. Packages start at £50…
Optional extras:
- Bespoke photography packages.
For more details contact us on spotlight@foodanddrinktowers.co.uk
Spotlight package £495.00
- Three press release vouchers. Cash them in at pre-agreed times over a two-month period (from the start date of the package).
- Online distribution of each press release to journalists via food&drink towers.
- Electronic press pack (minimum of two pages) sent to you via email.
- Direct journalists to your own dedicated ‘virtual’ press office hosted on food&drink towers. The press office will feature your press pack, contact details and press release archive.
Optional extras:
- Bespoke photography packages.
For more details contact us on splash@foodanddrinktowers.co.uk
Splash package £795.00
- Six press release vouchers. Cash them in at pre-agreed times over a four-month period (from the start date of the package).
- Online distribution of each press release to journalists via food&drink towers.
- Hard copy distribution of each of the six press releases to a minimum of 30 UK journalists working on trade and consumer food&drink publications.
- Electronic press pack (minimum of two pages).
- Direct journalists to your own dedicated ‘virtual’ press office hosted on food&drink towers. The press office will feature your press pack, contact details and press release archive.
food&drink towers press release creation…
- We’ll call or email you for to discuss your requirements.
- Press releases are crafted by professionals with PR and journalism experience.
- Maximum copy length of press release two A4 pages/approximately 500 words.
- You’ll get to review a draft press release that will require your go-ahead by an agreed deadline.
- One set of amendments per press release.
- Copy of press release sent to you via email and we’ll pop a hard copy in the post.
- Press release uploaded onto the f&dt archive and distributed to our registered database of food&drink journalists.
food&drink towers photography
We know that photographers can be expensive, so we’ve decided to offer a more realistically priced service that allows greater flexibility for smaller and start-up food&drink companies. Scott Lewis is a professional photographer and esteemed member of the food&drink towers team. He’s a friendly chap and more than happy to discuss a specific brief face-to-face within the London region, or by email or telephone for those outside of the Big Smoke. If you need packshots, lifestyle images or even a team photo for your website, email Scott at photography@foodanddrinktowers.co.uk.food&drink towers journalism
f&dt offers an extensive copywriting service. Helen Lewis, managing director at food&drink towers is a qualified journalist and has written for various publications including The Grocer and Just-Food, as well as publishing companies such as Business Insights and Business Monitor International. Helen writes for both B2B and B2C audiences and published work has covered issues such as dieting, obesity, ethnic foods, labelling, trans fats, ingredients and flavour trends, Central and Eastern European retailers and impulse shopping. Helen has also written website copy, marketing and packaging copy for various small food and drink businesses. We are happy to discuss features and copywriting commissions, or send samples of work. Please contact us at info@foodanddrinktowers.co.uk.