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Features

Welcome to the food&drink towers features page. Here you’ll find rather excellent insights into the trends, new product development strategies, marketing campaigns and leading issues making an impact on our food&drink world.

All our features are lovingly written by contributors to food&drink towers. If you’d like to get involved or have a feature idea, please email us at info@foodanddrinktowers.co.uk. Happy reading fellow foodies!

Latest features

Why I love hosting media parties...

food&drink towers inaugural Media Party
By Helen Lewis, founder and managing editor at www.foodanddrinktowers.com

The idea behind food&drink towers (www.foodanddrinktowers.com) originated from my time as a freelance journalist specialising in wri… More…

Kent focus: Alexandra Patrick

food&drink towers is introducing a new regular feature focusing on the best of our local food and drink businesses, producers and specialists. Our first focus feature is on a company called Alexandra Patrick, which provides a fabulous food and drink … More…

Top 10 Valentine’s Gifts for Foodies

By Helen Lewis, managing editor at foodanddrinktowers.com

I took on the gruelling job of scouring our press pages, sampling gorgeous food and drink, chatting to passionate producers, pub owners and foodies, to identify our top 10 recommended gift… More…

SPECIAL OFFER: Hot stone grill & fondue set

Luxury Tabletop Grill Experience Package

Giles & Posner’s new Luxury Tabletop Grill Experience gives you two of our most popular food entertainment products in one package; the Hot Stone Grill and Cheese Fondue Grill together with an amazing 50% o… More…

Features Archive [ most recent ] [ last 7 days ] [ last 14 days ]

04 March 2010 : Why I love hosting media parties... | food&drink towers inaugural Media Party By Helen Lewis, founder and managing editor at www.foodandd… More…
18 February 2010 : Kent focus: Alexandra Patrick | food&drink towers is introducing a new regular feature focusing on the best of our local food and dr… More…
01 February 2010 : Top 10 Valentine’s Gifts for Foodies | By Helen Lewis, managing editor at foodanddrinktowers.com I took on the gruelling job of scourin… More…
20 November 2009 : SPECIAL OFFER: Hot stone grill & fondue set | Luxury Tabletop Grill Experience Package Giles & Posner’s new Luxury Tabletop Grill Experience gi… More…
19 October 2009 : Totseat – for babies who do lunch | Have you ever spent ages trying to find a restaurant that had a decent, clean highchair for your bab… More…
28 September 2009 : Tom Aiken's tuna and orange salad | Tom Aiken’s TUNA AND ORANGE SALAD FOR THE SALAD 2 fennel bulbs 2 red chicory 2 yellow chicor… More…
24 September 2009 : Paul Rankin's fave tuna salad recipe | food&drink towers is honouring the first global Sustainable Seafood Lunch, which is going to be happ… More…
22 September 2009 : You can have your cake and eat it | Gluten, wheat, dairy and sugar free food may conjure up images of boring tasteless food, but that’s … More…
16 June 2009 : Win Tickets to the Taste of London Festival | Win Tickets to the Taste of London Festival with Wanchai Ferry You can master the art of Chinese … More…
21 May 2009 : Vimto reaches out to teenagers with £5m campaign | Vimto is to launch a new £5m campaign on June 4 spearheaded by a national TV campaign from new creat… More…
20 April 2009 : The revival of the jam sandwich | The revival of the jam sandwich – and a grown up alternative! Take That, the Wispa, platforms….. … More…
10 March 2009 : When it comes to the crunch... | If we are a nation tightening our belts, how do we make the food and drink industry fit? By Lyn… More…
09 February 2009 : Entertaining your loved one at home this year? | When it comes to celebrating Valentine’s Day, cash-strapped couples are shunning no expense spared n… More…
05 February 2009 : Valentine's Day gift ideas for your foodie lover | Here at food&drink towers we firmly believe the best way to your man/woman’s heart is through their … More…
29 January 2009 : I've got an alibi... | Alibi is an 'active pretox drink' sold in the UK in two flavours: pomegranate and original citrus. … More…
21 January 2009 : Confusion surrounds junk food ad ban in Australia | What’s happening with junk food ads for children in Australia? It seems to be getting even more … More…
24 October 2008 : David Beckham launches new kids food range | I’m five months pregnant. I have no idea yet whether I’m expecting a boy or a girl, but if I do end … More…
13 October 2008 : COMPETITION: Win a Jelly Belly Bean Machine! | What do you give someone who has immaculate taste, requires quality in everything, has a sweet tooth… More…
13 October 2008 : COMPETITION: Win a premium fish selection box | Good Taste Foods was founded 10 years ago by John Lewis and Martin Darnley in the West Country. Thei… More…
13 October 2008 : COMPETITION: Win a copy of Terrines & Verrines | Unique book on hot new food trend … Verrines Verrines originated in the Michelin-starred restaura… More…
13 October 2008 : COMPETITION: Win your own personalised cookbook! | MyDish.co.uk is a new recipe website dedicated to preserving Britain's most treasured recipes - and … More…
13 October 2008 : COMPETITION: Win a month's supply of Pomegreat! | Pomegreat is proud to present two new chilled flavours to its range of tasty juices. Pomegreat “Ruby… More…
15 August 2008 : REVIEW: Take the road to Camino | Camino has found a prestigious place for itself amidst the run-down Indian restaurants and (far too … More…
14 August 2008 : RECIPE: The sun is shining so treat yourself! | The credit crunch might be throwing us all back to the 1970’s but some things can be improved on -… More…
26 June 2008 : Megatrends Media Party a huge success! | The inaugural food&drink towers Media Party was hosted last night in a bright and sunny bar in centr… More…
17 June 2008 : Authentic braai recipes with wine recommendation | Beyerskloof Pinotage Burger This deliciously simple recipe has travelled straight from the chefs … More…
09 June 2008 : It's time to Pick Your Own | In our hectic lives it’s all too easy to rush around Tesco grabbing all sorts of different convenien… More…
20 March 2008 : Win 12 litres of Simply Hibi for your next party! | Simply Hibi, is the UK’s first hibiscus based health drink which offers 17 times more anti-oxidants … More…
19 March 2008 : Win a place at a classic French cookery class! | Outdoors Abroad, a collection of the leading European holiday and travel providers, has developed th… More…
18 March 2008 : Win a case of natural presses from Bottle Green | Win a selection case of delicious natural fruit presses from Bottle Green Drinks Co. Add a splash… More…

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Ideas and inspiration…

Ten top features ideas
  1. Credit crunch cooking: Forget cordon bleu. Recipes, advice on how to cut your weekly food shop in half, or how to host a dinner party on a budget.
  2. The Cheryl Cole effect: Everything this girl touches at the moment seems to turn to gold. How important is celebrity endorsement for the success of food and drink brands? Consider some of the brands that celebs have been snapped enjoying and their impact on the brand’s success/image.
  3. Giving back: Companies are starting to take corporate social responsibility a lot more seriously these days, as consumers show a greater interest in the morals and ethics behind the brands they buy. Enabling consumers to give back, as well as donating a portion of profits to a relevant cause, are popular strategies to boost a company’s CSR status. What more innovative steps are food and drink brands taking to build a better CSR reputation?
  4. Detox food and drink: Natural, healthy and tasty products that help to eliminate toxins after a few too many nights on the town.
  5. The obesity timebomb: Are we reaching our natural peak as a population or are obesity levels set to spiral over the next five years? What more can the food and drink industry do to prevent obesity levels getting further out of control?
  6. Colourful innovation: New products that buck the colour trend such as the new Black Cheese or the Purple Tomato.
  7. Natural rules: Natural alternatives to artificial ingredients - consumers wise up to the idea that artificial additives are unecessary and can be replaced by (usually more expensive) natural ingredients.
  8. The raw food movement: Raw food restaurants are opening in the UK and raw food brands are launching products into the mass-market. What next for the raw food revolution and will it ever gain mainstream acceptance?
  9. The honeybee crisis: what can the industry/consumers do to prevent bees from becoming extinct?
  10. Spotting the next big superfood: cherries, Manuka honey, coconut oil, what next?